The Royal Life Saving Society UK (RLSS UK), have launched a brand-new animation to encourage children to get learn more about water safety as part of their national Drowning Prevention Week campaign.

Over 400 people die each year in the UK and Ireland from accidental drowning.

In a recent survey, only 30% of parents surveyed said they are ‘very confident’ that their child knows how to stay safe in and around water, which leaves a lot of parents less confident that their child would know how to stay safe around water. As well as this the survey showed that of those surveyed only one in five children have had any formal water safety education at school in the last year, showing that there is a gap to be filled for children when it comes to understanding water safety.

Even for parents of children who can swim, there is still much to be done, as research conducted by RLSS UK shows that despite 88% of parents whose children have swimming lessons being confident their child knows how to stay safe in and around water, the statistics show there is still a concern for swimmers. In RLSS UK’s analysis of 76 accidental drownings of 8-18 year-olds in the UK, 61% were described as swimmers.

Lee Heard, Charity Director at RLSS UK said: “With June, July, and August proving to be the months with the most fatalities, it is vitally important that everyone has an understanding of water safety, especially during the summer months, and we believe it is never too early to start learning about water safety.

“We have seen a rise in the number of drownings over the last few years, with peaks during the summer. In July 2021, there were 49 accidental drowning fatalities in the space of just two weeks in the UK, and we know that with the right water safety knowledge, accidental drownings are avoidable.

With this in mind, for Drowning Prevention Week this year, RLSS UK have launched a brand new animation which is freely available to watch on YouTube below to give parents the opportunity to engage their children in learning about water safety in a fun way.



For more information on the campaign and tips to keep yourself safe this summer, please visit the RLSS website