Online bathroom retailer Victorian Plumbing is pleased to announce it has become a recognised partner for the new Blue Home kitchen tap collection from renowned bathroom brand Grohe.

Victorian Plumbing has collaborated with Grohe for a cross-marketing promotion highlighting the functions and benefits of the new products, which includes a 5 step filtration process to create instant chilled still or sparkling water.

The addition of these new products further expands the range of Grohe products available from the Merseyside based online bathroom retailer, after it became a major Grohe stockist earlier in the year.

Mark Radcliffe, Managing Director at Victorian Plumbing, said: “We’re really excited to be partnering with one of Europe’s biggest bathroom brands. There is a lot of demand for Grohe products so we’re looking forward to seeing the reaction to this marketing effort. I think our customers will appreciate this excellent new collection of products.”

The multi-channel marketing campaign between Victorian Plumbing and Grohe aims to showcase the fantastic new Blue Home range and introduce customers to the possibilities and features of these innovative products. Victorian Plumbing is delighted to work alongside one of the biggest names in Europe for bathrooms.

To view Grohe Blue Home products and learn more about the range, please visit https://www.victorianplumbing.co.uk/...rohe/blue-home

Lead pipes, leaks in winter, outdoor toilets – sure could use some Victorian Plumbing in my gaff.

Tip: if you're going to ape a bigger company's name in the hope of getting mistaken trade, check first that it doesn't imply the opposite of what you're trying to sell.