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  1. Published on: 22/07/2016 05:41 AMReported by: roving-eye
    The winners of the 2016 Guardian Small Business Showcase Awards were announced at a ceremony in London last Thursday. Over 1,000 promising businesses were nominated for these prestigious awards to celebrate innovation and excellence across the UK.

    Those shortlisted gathered at a contemporary location in London’s Kings Cross. The finalists, nibbling on canapés and sipping Prosecco, gathered on the roof terrace and took the opportunity to network with other like minded businesses.

    Overlooking a sunlit public square, the crowd posed for photographs listening to the evening’s special guest, Pip Black, co-founder of Frame, a London-based pay-as-you-go fitness brand.

    Nigel Spencer from the British Library’s Business and IP Centre and Ian Gibbs, head of commercial insight at the Guardian were delighted to present Longcroft Luxury Cat Hotel the winning title of ‘home innovation business 2016’ the judges agreed they stood out for their ground-breaking approach to improving the service offered to pet owners and becoming market leaders within the luxury cat hotel industry. Longcroft, founded by Abi Purser in 2010, went on to franchise the business just 2 years later and has now successfully opened 11 boutique luxury cat hotels up and down the country.

    Amongst the heavyweight judging team was Dragon’s Den’s James Caan who together with the rest of the panel felt the rapid growth and consistent approach in all of its 11 locations was very impressive.

    “Clearly, there is a case to build an enterprise. I know how much money goes on people’s pets. It’s a massive market. It’s a nice little business.”

    Longcroft provides state of the art, immaculate, safe, homely environments for feline guests to enjoy whilst their owners are on holiday.

    Harvey Summers, owner of Longcroft Southport says ‘We are delighted to have won such a prestigious award. With just 5 suites I love that we are able to offer such a beautiful environment and a bespoke and personalised stay for each and every guest.’

    For more information on Longcroft Luxury Cat Hotel visit www.longcroftcathotel.co.uk or
    contact Harvey on 01704 621 802.
      
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